Our brains delivered to you - free!
A half hour or so with us could save you thousands! And the best part is, our brains are free? (After all we’re independent!)
Schedule a complimentary preproduction consultation so we can help determine your workflow and budget.
If you’re in the general Los Angeles, one of our trusted Ranch Hand Techno Cowboys can visit you in person.
Web chat and telephone consultation are also available.
Click here to contact us
Overview
The adoption of digital cinematography is blurring the line between production and postproduction rendering conventional production techniques obsolete. Understanding the digital negative process is essential to realize cost efficiencies offered by digital cinema technology. Savings of both time and money can be achieved by creating a manageable workflow that is well understood by all. The key word here being workflow.
The good news is that the tools to make digital movies are getting cheaper and better everyday. The challenge, however, is learning when and how to incorporate and manage the digital process into the production chain. Simply put, the strategy for using digital cinema cameras should begin in preproduction and end with the final deliverables.
The objective is to shoot, edit, master, deliver and distribute a great looking picture, on time and on budget. Understanding the basics of digital cinematography, digital postproduction, quality control process and media deliverables will better prepare you to successfully achieve your goals and fulfill your vision.
To this end, we start by demystify the digital process. Throughout these pages, we’ll be presenting some fairly complex technical concepts with the aim of.. um…not getting too technical! For the inner geek in you yearning to learn more, you’ll notice certain terms underlined. This is your queue to dig down and learn more about key terms and concepts. Just click on an underlined term to learn more about it. Italicized terms will take you to another website.
Impress your boss, your significant others and family members as you become an expert in RAW or file based production. Show your Mom how smart you've become, and prove to your big brother's friends that your 'e not such a dork after all, by using fancy new terms like RGB 4:4:4:10-BIT log files.
For you single fella’s out there, demonstrating your expertise in digital cinematography technology at a party is great icebreaker and one heck of a way to thrill the ladies!
